About Us

If your family needs help exploring senior care options, our expert Advisors are a wonderful source of information with a wealth of experience. Your local Senior Care Authority office, serving Sacramento, Placer, Yolo, Nevada, Yuba and Sutter Counties, is here to help. Should you need assistance outside of this area, we have franchises located throughout the United States and Canada and would be happy to direct you to services in your area.

Mark Wolff

I am a Certified Senior Advisor (CSA), Certified Placement Referral Specialist (CPRS), and Chartered Life Underwriter (CLU). I work with families and seniors to assure them of receiving the best living and care solutions. I have helped hundreds of families find the best senior living solutions, and get the answers and information they need so they can make educated decisions and establish well thought out plans.

I know how stressful it can be to search for the right care and best place to live for a loved one in crisis. The abundance of options, establishing budgets, identifying the specific needs and all of the paperwork required can make the process overwhelming.

Years ago when my mother was diagnosed with Alzheimers I was faced with many decisions I was not comfortable making…When do I move her out of her home? What can I afford? How do I choose an assisted living community? Do I choose a big community or a small care home? I remember thinking, I wish there was someone who could help me with these decisions.

After 15 years in the Long Term Care, Life Insurance and Estate Planning business, I decided to become a Senior Care Authority Advisor to share what I had learned professionally, and practically by helping my mother through her journey with Alzheimers. My goal is to help other families learn from my mistakes and avoid what my family and I went through.

In addition to operating Senior Care Authority, Sacramento, in 2018 I founded the National Placement and Referral Alliance (NPRA) of Sacramento and currently hold the office of President. With over 50 members from all over the Sacramento area, our mission is to provide ongoing education for the Senior Placement Industry, create and publish a set of best practices and a code of ethics that members attest to follow, and help to affect laws that give families rights and protect seniors from predatory practices.

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Karyn Wolff

I am a wife, mother and business partner. I run the back office of Senior Care Authority, Sacramento helping to perform customized senior care searches and supporting other members of the team who are working with our clients.

I have lived in California most of my life and I am an active participant in the National Charity League where I serve as a grade level advisor and I was previously actively involved with the Girl Scouts of America for many years. I received a bachelor's degree from Meno College and a MBA from San Francisco State University.


Margo Staplin

Margo Staplin is a wife, mother and caregiver. In previous pursuits, she even owned her own childcare business which allowed her to make a living, care for her own children and many of the neighbor’s children to boot.

Margo has spent most of her life hanging out with, and supporting seniors in every way she could. She serves as secretary to the board of directors for a local church and spent 2 years as a Prayer Chaplain, serving her community. Having crocheted Prayer Shawls for Hospice patients for over 10 years, as soon as the news came out that masks were needed by the Senior community during the Covid-19 crisis, she got busy sewing hundreds of masks. She has a strong faith and has been a go-to person for friends and family when going through the hospice process and helping loved ones transition with dignity for many years.

Margo is ready to serve and do everything she can to help you in your time of need. She will support you with your needs and those of your loved one in finding the best choices available for you.


Senior Care Authority® was founded in 2009 by Frank and Michele Samson of Sonoma, California. They opened a local placement agency and learned everything there was to know about finding the right care situation for an older adult needing help with activities of daily living. They came to the Senior Care space with successful business development skills in their past as well as personal family experience finding care solutions. The business took off, primarily due to their diligence, compassion, and commitment to helping families.

​In 2014, the model was franchised and Senior Care Authority® is now a national company with offices throughout the US and Canada. As part of their expansion, they partnered with an eldercare consulting practice who brought another set of senior care services and skills to the company, a great differentiator for Senior Care Authority.

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“Mark is concerned about the individual needs of the people he assists and he is good at matching clients with the right care giving environment. He is very personable, understanding and thorough"

Mary A

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